You could probably tell someone else what they stand for faster than you could tell them your own. Most people can. It's easy to admire honesty or courage in someone else, harder to prove you actually live by it yourself, with a real moment, not just a feeling.

Values Discovery starts with the evidence. The real moments where you held your ground, walked away, or showed up when it cost you something, and works backwards from there to name what's actually driving you. Not a personality test. Not a list you pick from. Proof.

“Johno is great to talk to and a real positive role model. He empathises with you and can relate to challenges in life making you feel like you’re not alone. I recommend any of his courses especially the values discovery, you come away feeling a lot happier and positive about life.” Hayley

How it works

  1. A call to start. A short Zoom call so you understand exactly what's being asked of you and why the process works the way it does.
  2. The work, in your own time. Worked through at your own pace by an agreed date. Real moments from your own life, not hypotheticals.
  3. Review and extraction. I go through everything you've shared, trace the patterns, and test each one against a simple rule: did this cost you something real, or is it just a nice idea?
  4. A permanent document. A properly presented keepsake, built entirely from your own words, designed to be kept and returned to, not closed and forgotten.
  5. A call to land it. Back on Zoom, we walk through it together, so it isn't just read, it's understood.

What you walk away with

  • Your values, named precisely, each proven by a real moment from your own life.
  • A working test you can check every future decision against.
  • Honesty about what's still forming, nothing padded out with words that sound good but haven't been earned.
  • A document built to last, not a PDF that gets closed and forgotten.
£297

Less than the cost of a single stray decision made without knowing what you actually stand for, and yours to keep using for the rest of them.

Have a question first? Email Johno directly →

In their own words

Values Discovery reviews

Unedited answers from people who've done it.

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